Our Founder and CEO, Alisa Zotimova, has contributed an expert article to the latest issue of The Executive Magazine, published on February 12th, 2026. You can read the full piece via the link, or find the complete text included here. The property world has traditionally loved size and scale. For decades, the prevailing wisdom has been that bigger agencies are better: bigger networks, bigger databases,...

A star listing for AZ Real Estate: Church Lodge, located right next to Windsor Castle, has been featured in Robb Report. It is a global print and online media with thousands of readers interested in luxury assets, cars, travel and life. This is a prime example of how we go the extra mile for our clients, ensuring their homes receive world-class PR coverage and the attention they need to get sold faster...

AZ Real Estate appoints Karina Solomko as Head of Operations for next chapter of growth Boutique estate and search agency AZ Real Estate has appointed Karina Solomko as its new full time Head of Operations, strengthening the company’s senior leadership team as it continues its expansion across residential services. Karina brings over 10 years of international experience across the UK, Europe and...

Our founder Alisa Zotimova shares her 13-year business journey with Mother+, discussing her move to London, the launch of AZ Alliance, and how motherhood has redefined her approach to leadership at AZ Real Estate. What does a typical day look like for you, if there is such a thing? Alarm is at 7:40am most days. I wake up my son and get our morning dose of cuddles and interaction. Drop offs...

We are expanding our team and looking for a new all-star Head of Operations to join us in a modern office a stone’s throw from Bond Street. Position Summary Working closely with the CEO, The Head of Operations lives for ’The How’. Reporting to the CEO , they oversee the operational activities of the business and ensure that the team  is productive, has everything they need to excel in...

In this exclusive interview for The Executive Magazine, Alisa Zotimova, founder and CEO of AZ Real Estate, discusses her transition from corporate property professional to independent entrepreneur. Having previously worked at CBRE, JLL, and Cushman & Wakefield, Zotimova established her firm in 2012 without external investment and has successfully transacted on £300 million worth of property while...

Our founder and CEO, Alisa Zotimova, was invited to comment for The Financial Times regarding the increase in clients purchasing properties for their parents nearby to maintain closer family connections and shared support. For many families, December is a time when three generations gather under one roof. In the name of festive jollity, tensions are set aside — on the family WhatsApp chat, at least...

Our deals As 2025 draws to a close, we’ve taken a moment to look back at the year – the market shifts, the highlights, and the stories behind the homes we helped our clients buy and sell. It has been a year full of contrasts for us: quieter headline numbers across the industry, yet great results and record deals for our company. This year, AZ Real Estate passed £15M in property sold and...

AZ Real Estate was featured in The Intermediary for recording £15 million in deals in 2025. AZ Real Estate has reached over £15m in property deals so far this year, with most transactions in the mid-prime apartment market. The boutique London agency handled a £3.5m purchase at Native Land’s 100 George Street and a £2.85m home at Abell & Cleland in Westminster for buyers looking for...

Our founder and CEO, Alisa Zotimova, was interviewed by the Built Environment News team (a leading UK portal covering the entire built environment sector), where I discussed my career journey and challenges in the property industry. What I do: I run AZ Real Estate, a boutique property consultancy and estate agency in London, where delivering excellent client service is at the heart of everything we...