Our Founder and CEO Alisa Zotimova spoke to the BBC about the major class action lawsuit filed against Rightmove today, on behalf of hundreds of estate agents. Alisa comments: Fees have more than doubled in seven years and agents are forced into a corner, while Rightmove still makes 70% profit margins. If smaller agents cannot afford these sorts of fees, there will be knock-on effects for the...

Can you be feminine and run a successful business? What signals do women send to one another – through how we lead, collaborate and show up every day? These were the questions at the heart of Codes of Femininity, an intimate gathering hosted at The Savile Club, led by Alisa Zotimova, Founder and CEO of AZ Real Estate and AZ Alliance, alongside close friend and business partner Lana Kuzovova, founder...

Our Founder and CEO, Alisa Zotimova, shares her personal and professional journey in the latest feature by Prime Resi. In this insightful profile, Alisa discusses the pivotal moments that shaped her career—from her relocation to London and the bold launch of AZ Real Estate in 2012 and AZ Alliance in 2025, to the challenges of navigating the high-stakes residential property market while balancing the...

Our Founder and CEO, Alisa Zotimova, is featured in the latest issue of Mayfair magazine, published this January, presenting a landmark property in Bedford Park. In the article, Alisa highlights a beautifully preserved Grade II listed six-bedroom detached house originally designed by Norman Shaw in 1878. You can read the full piece below. Envisioned over 150 years ago, London’s garden suburbs began...

Our Founder and CEO, Alisa Zotimova, has contributed an expert article to the latest issue of The Executive Magazine, published on February 12th, 2026. You can read the full piece via the link, or find the complete text included here. The property world has traditionally loved size and scale. For decades, the prevailing wisdom has been that bigger agencies are better: bigger networks, bigger databases,...

A star listing for AZ Real Estate: Church Lodge, located right next to Windsor Castle, has been featured in Robb Report. It is a global print and online media with thousands of readers interested in luxury assets, cars, travel and life. This is a prime example of how we go the extra mile for our clients, ensuring their homes receive world-class PR coverage and the attention they need to get sold faster...

AZ Real Estate appoints Karina Solomko as Head of Operations for next chapter of growth Boutique estate and search agency AZ Real Estate has appointed Karina Solomko as its new full time Head of Operations, strengthening the company’s senior leadership team as it continues its expansion across residential services. Karina brings over 10 years of international experience across the UK, Europe and...

Our founder Alisa Zotimova shares her 13-year business journey with Mother+, discussing her move to London, the launch of AZ Alliance, and how motherhood has redefined her approach to leadership at AZ Real Estate. What does a typical day look like for you, if there is such a thing? Alarm is at 7:40am most days. I wake up my son and get our morning dose of cuddles and interaction. Drop offs...

We are expanding our team and looking for a new all-star Head of Operations to join us in a modern office a stone’s throw from Bond Street. Position Summary Working closely with the CEO, The Head of Operations lives for ’The How’. Reporting to the CEO , they oversee the operational activities of the business and ensure that the team  is productive, has everything they need to excel in...

In this exclusive interview for The Executive Magazine, Alisa Zotimova, founder and CEO of AZ Real Estate, discusses her transition from corporate property professional to independent entrepreneur. Having previously worked at CBRE, JLL, and Cushman & Wakefield, Zotimova established her firm in 2012 without external investment and has successfully transacted on £300 million worth of property while...