Our Founder and CEO, Alisa Zotimova, was recently featured in the special print project "ZIMA. MIR" — a renowned publication dedicated to international lifestyle, culture, and business. In this engaging interview, Alisa reflects on her 18 years of living in London, shares her expert insights on the current trends in the UK premium real estate market, and offers highly practical advice for those planning...

We are proud to share that the London Daily has recently featured AZ Real Estate and the launch of the new AZ Alliance Scholarship Programme. The publication highlighted our pioneering initiative to support returning mothers and recent graduates by offering a funded, structured pathway into the property industry with no prior experience required. You can read the complete text of the article below or...

At AZ Real Estate, we pride ourselves on securing global visibility for our most exceptional listings within the world’s most prestigious luxury publications. We are pleased to share that our £13,900 million Carlton Gardens penthouse has been featured in a dedicated editorial by Robb Report, the leading voice in global luxury. This international recognition highlights the architectural pedigree and...

AZ Real Estate is pleased to launch an exceptional, 3-bed duplex penthouse of rare quality, occupying the uppermost floors of iconic Stirling Square in the heart of St James’s, priced at £13.9mn. The home is located just off the Mall in one of London's finest buildings, the final legacy of legendary British architect Sir James Stirling. Stirling Square is a celebration of Stirling's life and unique...

AZ Alliance, the independent UK-wide agency platform operated by AZ Real Estate, has launched a new foundation training course designed specifically for aspiring property agents with no prior industry experience. This marks a UK‑first move at a time when all other broker platforms focus solely on recruiting established agents. The new programme, delivered through the AZ Academy and including...

Our Founder and CEO, Alisa Zotimova, recently joined Clare Hughes on the Women in Estate Agency podcast for a candid conversation about entrepreneurship, resilience, and the evolution of the property industry. In this episode, Alisa reflects on the pivotal moment she decided to walk away from a secure, decade-long corporate career to launch AZ Real Estate in London. Built without external investors or...

Our Founder and CEO Alisa Zotimova spoke to the BBC about the major class action lawsuit filed against Rightmove today, on behalf of hundreds of estate agents. Alisa comments: Fees have more than doubled in seven years and agents are forced into a corner, while Rightmove still makes 70% profit margins. If smaller agents cannot afford these sorts of fees, there will be knock-on effects for the...

Can you be feminine and run a successful business? What signals do women send to one another – through how we lead, collaborate and show up every day? These were the questions at the heart of Codes of Femininity, an intimate gathering hosted at The Savile Club, led by Alisa Zotimova, Founder and CEO of AZ Real Estate and AZ Alliance, alongside close friend and business partner Lana Kuzovova, founder...

Our Founder and CEO, Alisa Zotimova, shares her personal and professional journey in the latest feature by Prime Resi. In this insightful profile, Alisa discusses the pivotal moments that shaped her career—from her relocation to London and the bold launch of AZ Real Estate in 2012 and AZ Alliance in 2025, to the challenges of navigating the high-stakes residential property market while balancing the...

Our Founder and CEO, Alisa Zotimova, is featured in the latest issue of Mayfair magazine, published this January, presenting a landmark property in Bedford Park. In the article, Alisa highlights a beautifully preserved Grade II listed six-bedroom detached house originally designed by Norman Shaw in 1878. You can read the full piece below. Envisioned over 150 years ago, London’s garden suburbs began...