Is property the flexible career path modern mothers have been waiting for? In our latest feature with Mother+, AZ Real Estate and AZ Alliance founder Alisa Zotimova discusses how the shifting real estate industry is opening new doors for women seeking professional autonomy. Alisa dives into how everyday maternal skills translate perfectly into entrepreneurial success and introduces a structured,...

Over the past months, we have continued to deliver results for our clients. While today's market often requires greater patience and careful deal management, our team has remained focused on keeping transactions moving and helping clients achieve their property goals. One of the standout achievements was the sale of a Grade II listed terraced house on prestigious Wellington Square, famously considered...

This summer, we have tried to bring together the excellent research produced by teams across the industry – Rightmove, Zoopla, LonRes, Savills, Knight Frank and others – and use this data to explain, in our own words, what is actually happening in the market and what the key statistics and data-driven takeaways are. If there is one word that describes the property market over the last six months,...

Our Founder and CEO, Alisa Zotimova, was recently featured in the special print project "ZIMA. MIR" — a renowned publication dedicated to international lifestyle, culture, and business. In this engaging interview, Alisa reflects on her 18 years of living in London, shares her expert insights on the current trends in the UK premium real estate market, and offers highly practical advice for those planning...

We are proud to share that the London Daily has recently featured AZ Real Estate and the launch of the new AZ Alliance Scholarship Programme. The publication highlighted our pioneering initiative to support returning mothers and recent graduates by offering a funded, structured pathway into the property industry with no prior experience required. You can read the complete text of the article below or...

At AZ Real Estate, we pride ourselves on securing global visibility for our most exceptional listings within the world’s most prestigious luxury publications. We are pleased to share that our £13,900 million Carlton Gardens penthouse has been featured in a dedicated editorial by Robb Report, the leading voice in global luxury. This international recognition highlights the architectural pedigree and...

AZ Alliance, the independent UK-wide agency platform operated by AZ Real Estate, has launched a new foundation training course designed specifically for aspiring property agents with no prior industry experience. This marks a UK‑first move at a time when all other broker platforms focus solely on recruiting established agents. The new programme, delivered through the AZ Academy and including...

Our Founder and CEO, Alisa Zotimova, recently joined Clare Hughes on the Women in Estate Agency podcast for a candid conversation about entrepreneurship, resilience, and the evolution of the property industry. In this episode, Alisa reflects on the pivotal moment she decided to walk away from a secure, decade-long corporate career to launch AZ Real Estate in London. Built without external investors or...

Our Founder and CEO Alisa Zotimova spoke to the BBC about the major class action lawsuit filed against Rightmove today, on behalf of hundreds of estate agents. Alisa comments: Fees have more than doubled in seven years and agents are forced into a corner, while Rightmove still makes 70% profit margins. If smaller agents cannot afford these sorts of fees, there will be knock-on effects for the...

Can you be feminine and run a successful business? What signals do women send to one another – through how we lead, collaborate and show up every day? These were the questions at the heart of Codes of Femininity, an intimate gathering hosted at The Savile Club, led by Alisa Zotimova, Founder and CEO of AZ Real Estate and AZ Alliance, alongside close friend and business partner Lana Kuzovova, founder...