Can you be feminine and run a successful business? What signals do women send to one another – through how we lead, collaborate and show up every day? These were the questions at the heart of Codes of Femininity, an intimate gathering hosted at The Savile Club, led by Alisa Zotimova, Founder and CEO of AZ Real Estate and AZ Alliance, alongside close friend and business partner Lana Kuzovova, founder...

Our Founder and CEO, Alisa Zotimova, shares her personal and professional journey in the latest feature by Prime Resi. In this insightful profile, Alisa discusses the pivotal moments that shaped her career—from her relocation to London and the bold launch of AZ Real Estate in 2012 and AZ Alliance in 2025, to the challenges of navigating the high-stakes residential property market while balancing the...

Our Founder and CEO, Alisa Zotimova, is featured in the latest issue of Mayfair magazine, published this January, presenting a landmark property in Bedford Park. In the article, Alisa highlights a beautifully preserved Grade II listed six-bedroom detached house originally designed by Norman Shaw in 1878. You can read the full piece below. Envisioned over 150 years ago, London’s garden suburbs began...