Over the past months, we have continued to deliver results for our clients. While today’s market often requires greater patience and careful deal management, our team has remained focused on keeping transactions moving and helping clients achieve their property goals.

One of the standout achievements was the sale of a Grade II listed terraced house on prestigious Wellington Square, famously considered the residence of James Bond in Ian Fleming’s novels. The property had previously been marketed for months by a major brand agency without result. We approached the instruction with fresh energy, a tailored marketing strategy and our boutique service model. For a property of this calibre, that meant targeted PR coverage in relevant media, including Luxury Lifestyle Magazine, The Life of Luxury and Adobe2, alongside direct outreach to our agents’ network. This transaction was a perfect example of how persistence and a proactive approach can deliver results. We professionally negotiated the sale price for our client, finding common ground between the seller’s expectations and the buyer’s position. After the offer had been accepted, a cyber attack disrupted local council services and delayed property searches for months. Despite these challenges, we kept the transaction on track, maintained momentum with all parties involved and ultimately completed a successful sale for our client.

Alongside our sales activity, we continue to support clients relocating to London, helping them secure premium rental properties and homes to purchase across the capital.

The past several months have also been important ones for AZ Alliance®, our platform to support independent property advisors to collaborate and grow under our brand. Following its launch last year, we have now taken the platform into its next phase with the introduction of our Property Sales Foundation Course for aspiring London property professionals. 

It is a great opportunity for those looking to learn the fundamentals and begin a career in the industry.  Built around our “Learn. Start. Build. Elevate.” approach, the programme is designed to support the entire professional journey of a property agent. If you know someone who is considering starting in property, looking for a career change, taking their first steps after graduation, or simply interested in learning more about this field, please feel free to put them in touch with us.

The UK brokerage network sector continues to grow rapidly, and we believe this is a positive development for the industry. AZ Alliance’s difference is that we combine proven experience in the premium property market with a genuine commitment to developing the next generation of professionals from the start. Our goal is to support them throughout their careers, connecting them with our outstanding team and the opportunities it brings.

Another important development for the business has been the registration of AZ Real Estate® and AZ Alliance® as trade marks.

For our clients, this means greater clarity, confidence and protection. The registration reinforces the integrity of our brand and provides greater certainty about who stands behind the service, backed by the experience, standards and reputation we have built over almost 14 years.

This year, we were also pleased to welcome Karina Solomko as AZ Real Estate’s new Head of Operations, strengthening our senior leadership team as the business continues to expand across residential services.

Karina brings more than ten years of international experience across the UK, Europe and the Middle East, with expertise in customer success, operations and premium service delivery. Her career includes leadership roles at LEGO Group, BMW Group and luxury wellness brand The Bath House, where she managed operations and led a team of more than 50 people. As Head of Operations at AZ Real Estate, she oversees client service, internal processes and team development, while supporting the continued growth of AZ Alliance.

We have also expanded our coverage of the sub-£1 million market with the appointment of Tim Porhomovsky.

Tim offers a thoughtful and client-focused approach to real estate, backed by seven years of experience across property development, management and brokerage in London and international markets.

Over the last almost 14 years in play, our focus remains the same: delivering exceptional service and trusted advice to every client. Whether you are considering a sale, searching for your next home, relocating to London or exploring investment opportunities, our team is here to guide you through every stage of the process. In a market where experience, communication and attention to detail can make all the difference, we remain committed to helping our clients make informed decisions and achieve the best possible outcomes.