Our Founder and CEO, Alisa Zotimova, recently joined Clare Hughes on the Women in Estate Agency podcast for a candid conversation about entrepreneurship, resilience, and the evolution of the property industry.
In this episode, Alisa reflects on the pivotal moment she decided to walk away from a secure, decade-long corporate career to launch AZ Real Estate in London. Built without external investors or a traditional blueprint, the company was founded on a simple but powerful premise: not waiting for permission to do things differently.
The discussion spans Alisa’s roots in Russia and her experience breaking into the traditionally male-dominated UK property market. She shares the “raw energy” required to build a business from the ground up and the courage it takes to prioritize integrity and flexibility in a fast-paced industry.
At AZ Real Estate, we have always believed that strong leadership is defined by transparency and a commitment to people. Alisa discusses how these values—along with a focus on female leadership—have shaped the company into what it is today.
I didn’t wait for permission. I just started.
Whether you are an aspiring entrepreneur or a property professional, this episode offers deep insights into building a brand with honesty and vision.
Watch the episode via link: Women in Estate Agency Podcast featuring Alisa Zotimova
Learn more about AZ Alliance here.
