AZ Alliance, the independent UK-wide agency platform operated by AZ Real Estate, has launched a new foundation training course designed specifically for aspiring property agents with no prior industry experience.
This marks a UK‑first move at a time when all other broker platforms focus solely on recruiting established agents.
The new programme, delivered through the AZ Academy and including mentoring with founder Alisa Zotomiva, is aimed at graduates, career changers and those returning to work who want to build a long‑term future in residential property but lack a formal route into the industry. It provides structured training, real‑world assessment and a clear progression pathway into independent practice.
AZ Alliance is also offering five funded scholarship places per year for university graduates taking their first steps, and mothers returning to work after time away.
Unlike traditional broker models that typically require existing deal histories or years of experience, AZ Alliance’s foundation course is positioned as a standalone entry point, allowing candidates to learn the fundamentals of property sales before earning the opportunity to join the wider AZ Alliance network.
The course covers core property knowledge, legal basics, compliance and the sales process, alongside practical expectations around accountability, self‑management and personal brand building. Candidates complete the programme at their own pace, with progress and assessment reviewed by the AZ Alliance team on completion.
AZ Alliance offers three tiers for agents.
- Start: Designed for those beginning their journey in residential real estate.
- Build: Aimed at agents with at least one year of experience, helping to scale their operations.
- Elevate: Targeted at professionals with three or more years of experience looking for higher earnings and full independence
Alisa Zotimova, founder and CEO of AZ Real Estate and AZ Alliance said:
The independent broker model is picking up major momentum across the UK, however most of these opportunities are for established agents. Based on our market engagement, there is a clear appetite for different levels. We built this foundation course to give motivated individuals a credible, structured way to learn and develop themselves, to become part of this movement.
Alisa adds that the launch reflects a wider commitment to professionalising the independent agent model.
This isn’t about lowering the bar. It’s about raising it earlier. By investing in proper training and assessment upfront, we’re building a stronger, more sustainable pipeline of independent agents for the future.
Following successful completion of the foundation course, participants may be invited to apply for AZ Alliance membership, where they gain access to operational infrastructure, compliance support, mentoring and a UK‑wide network of independent agents.
AZ Alliance has recently announced the addition of Tim Porhomovsky, an accomplished Sales and Lettings Manager with over seven years of real estate experience across London and international markets.
Founded in 2012 and headquartered in London, AZ Real Estate is a boutique estate and search agency known for its integrity, expertise, and personalised approach. Founder Alisa Zotimova has previously held leading roles with CBRE, JLL, and Cushman & Wakefield.
